Creating content is really important for your business’s social media presence. And it’s no secret that it is something that can easily become time-consuming and overwhelming to do everyday. As busy entrepreneurs, it’s essential to have your productivity setting you up for success. That’s why I’m such a firm believer in content batching!
Content batching is a method of increasing your productivity by creating all your content at once or in “batches.” This is a great social media tip to help you stay consistent and on track with all of the content you’re putting out there for your audience.
The idea behind content batching is that you are working on similar tasks without too much switching back and forth. For example, designing graphics for all your Instagram posts at once instead of switching back and forth designing one graphic, writing one caption, scheduling it out and continuing on with each and every post.
With content batching, you’re saving more time because you stay in the same frame of mind as you create. Using a social media scheduling tool will help you keep content going out onto your platforms after you batch create everything
Then, you won’t have to worry about Instagram until the next time comes up for you to create content.
So let’s dive in and talk about how you can easily batch your content for the next 30 days!
How To Batch Your Content With The Canva Pro Content Planner
Choosing your topics
Before you begin, it’s important to make sure you know exactly what kind of content you want to be creating for your audience. Take a moment to jot down ideas and do research on what topics your followers would benefit the most from.
You can check and see which of your blog posts or Instagram posts have performed the best in the past. You can take a look and see if the questions you’re asked all center around a particular subject. This will help guide you as you create!
As you brainstorm, you should come up with a list of enough topics to help you batch a month’s worth of content. The number of ideas is entirely dependent on you and whether you post daily, weekly, or whatever content schedule you might have.
Creating your graphics on Canva
Next, it’s time to create your graphics for Instagram.
Canva is my favorite tool for designing graphics because it is so easy and functional — plus there’s access to so many photos, elements, stickers, animations, and more!
Here’s a look at a document with multiple graphics designed on it. You can use Canva to design 30 days of content in one sitting! You can do this all at once by creating multiple pages within Canva.
This will also allow you to be able to zoom out and view all the images next to each other to make sure everything matches and fits with your aesthetic.
Writing your captions
Now it’s time to write your captions. After you have all of your graphics created, you can go through your ideas list that you created and use that as a starting point to write captions that match the graphics you’ve created.
You can do this in Google Docs or Airtable so that you have everything all in one place which you can tweak and proofread as you go. I prefer to write out content in Google Docs before actually putting it into my scheduler. That way, you can always go back and access your captions on your computer with ease because you know exactly where it is and how everything is organized.
Remember to make your content valuable to your audience. You can teach a short lesson, write something inspiring and motivating, or simply tell a story. Your content should always center around your big “why” in your business and relate to what you do!
Then, the last thing to do is to schedule out your content.
Scheduling with the Canva Pro Content Planner
I am so excited that Canva has officially launched their own Content Planner feature where you can schedule your graphics from directly within your Canva account! This is the perfect feature for you to skip the extra step of using a social media scheduler because you can do it all in one place.
This is what the Canva Pro Content Planner looks like. You can see your calendar of the month there and switch back and forth between the months if you need to.
The Content Planner feature is extremely easily to use. You can choose the date you’d like to schedule a post on and click the + sign. Then, you’ll be able to choose what image you want to use.
Here’s what it looks like:
As you can see, you’ll be given several options on the right hand side. You can choose you date and time and destination (which in this case is Instagram.) You will have an option to choose what page.
This is great for you if you batched all your images in one Canva file instead of individual documents. Lastly, you’ll have a space to write your caption and buttons to schedule your post or save your draft.
All within Canva!
The Canva Pro Content Planner will allow you to do everything you need to do for social media all in one spot. The only con I have found is that there is no spot to tag accounts within the photo or set a location like you can with some other scheduling tools.
All in all, if you are a Canva Pro user, this is such an amazing new feature to have added — making Canva an all in one tool and resource for entrepreneurs and business owners to master their marketing online.
And if you’re not already a Canva Pro user, I highly recommend checking it out and giving it a try. You can grab my exclusive link to a FREE 45-day trial so you can try out the Canva Pro Content Planner!