Running a blog can be hard work. It’s not uncommon to feel overwhelmed and frustrated when you sit down to write a blog post. Especially when you’re still a beginner!
Over the years, I’ve found that the more organized I was, the better I became at blogging. Having an action plan and a blogging workflow in place is crucial. Setting out a structure and process that you follow to get you from Point A to Point B is one of the powerful things you can have.
No more total chaos and stress when trying to figure out how to consistently create content. In this blog post, I’m going to dive deep into my blogging workflow.
I’ll be going through my processes and how I go from idea to done and what you can do to create & streamline yours!
What is a blogging workflow?
A blogging workflow is simply a process that you follow to get your blog posts out into the world.
There are several steps you need to follow before you can hit publish. Life would be easier if you could just write what came to mind and publish it, but there’s a lot more that goes into it!
Following each step of your workflow can simplify your workload and help you take your idea to fleshed out & finished content.
Usually, the workflow goes a little something like this: Blog Post Idea → Planning Stage → Creation Stage → Publish
But there are quite a few steps that go into each stage so I’ll be covering that in my workflow.
I’ll go over my processes and then show you how this translates into my favorite project management tool ClickUp!
My blogging workflow & processes
#1 The idea is born!
Or shall I say ideas?!
Part of my blogging workflow is keeping a running list of ideas at all times. I keep an editorial calendar with ideas that come to me in a spreadsheet. Psst… you can read my editorial calendar post and grab my exact template here.
Whenever inspiration strikes or I find people asking me the same questions over and over again, I make it a point to jot it down so I can cover the topic in a blog post in the future.
I love keeping an editorial calendar because whenever it’s time to write, I can just grab a topic from my list. And as time goes on, my list can help me generate new ideas or I delete them if I feel like I’m no longer feeling that post idea.
#2 Plan & outline
Once I choose an idea from my editorial calendar, it’s time to plan out my post.
The first thing I do is choose a keyword that will be a theme throughout my post. This is for SEO purposes and ranking in Google which is very important!
After I decide on the keyword I’ll be using, I start brainstorming what I’ll be covering in regards to that topic.
Then, I go into WordPress, type in the title, and start an outline. (Don’t worry about already choosing a title at this point! I just come up with one I like in the moment and is keyword-optimized. But you can always change this later.)
I like doing my outlines directly in WordPress but you can use something else like Google Docs and then transfer it over.
My outlines are usually short and sweet. I don’t go too much in-depth and just make sure to jot down the intro, main points, and conclusion.
#3 It’s time to write
After outlining my post, I come back the next day with a fresh mind and start actually writing out my blog post.
You definitely can get to work right after outlining, but I find that I have the best ideas and my writing is better when I come back to my outline after taking a break. Since I like to work on my blog posts over the course of several days, I mark my to-do’s in my Content Planner!
During this time, I focus solely on the writing. I don’t add photos, links, opt-ins or anything like that yet. Most of my writing is done at the beginning of the week so it’s ready in time to post on Fridays.
Sometimes I’m ahead of my content by a few weeks and other times I write them the very same week they’re supposed to go live.
It varies and it’s honestly not that big of a deal! What’s most important to me is making sure I’m consistently posting every week.
#4 Review & edit
After writing your blog post, it’s essential to proofread and edit your writing. It’s not easy to catch every single mistake so I like to use the free tool Grammarly to help me out.
When reviewing my post, I want to make sure the readability is good, the SEO is good and that everything flows together. I also make sure to preview my post on my blog on desktop as well as mobile. I’ll shorten sentences or break up paragraphs if it looks too clunky on mobile.
While I’m editing, this is when I start adding in the headlines, links, affiliate links, images, opt-in freebies, and pin graphics.
The Yoast SEO plugin is a lifesaver. It helps me make sure that everything is optimized and ready to go before I hit publish. This is also a good time to take another break and come back to your writing with a fresh mind for one last review.
#5 Hit publish
Once I’m certain that everything is looking good, I am officially ready to hit publish — the moment we’ve all been waiting for!
Technically, my posts are done before Friday so I hit Schedule instead and set it up to go out on Friday morning.
But before any of that is done, I make sure the little details are good to go as well. That means making sure I have a category chosen, a featured image, and an optimized permalink. The worst thing is having a perfect blog post written only to realized it’s been published under Uncategorized for who knows how long!
The last step in my entire blogging workflow is pushing my post out into the world. It’s my baby and I worked hard on it.
I want people to read it so I make sure to have a strategy in place to promote my post. That means immediately saving my pins to Pinterest. I also auto-post it to Twitter and Facebook.
Sometimes, I’ll also go on Instagram to let people know that there is a new article up on my blog. You can also send out a newsletter to your email list as well!
Streamlining your workflow with ClickUp
Now that you have a rough idea of my entire blogging workflow, I want to share a powerful tool that I use to streamline my process. It’s a free project management tool called ClickUp.
All of these steps, stages, and processes go directly into ClickUp so that I can follow along and check things off without missing a beat.
It eliminates the possibility of forgetting to do something or skipping a step. With ClickUp, I set up my blog posts with task lists. The task lists have everything I need to do before the post goes live.
This is seriously one of my favorite tools for managing my content creation process! Once everything is set up the first time in ClickUp, it’s a breeze to use it. If you’re interested in using it, check out this full Click Up tutorial.