If you’ve been thinking about getting on Pinterest for your business & currently use a personal account or maybe you’ve tried Pinterest for Business in the past with no luck… chances are it might be time to clean up your Pinterest account!
Your account could very well be loaded up with thousands upon thousands of pins that weren’t exactly strategically saved. It’s time to start spruce up your account the right way and focus on getting back on track.
It’s important to keep your account on-niche, properly optimized, set up for success.
If you’re looking to simply tidy up your account, here are some tips and tricks to keep in mind when doing so:
1. Convert to a business account
So you want to clean up your Pinterest account?! Like I mentioned before, you’ll want to convert to a business account if you haven’t done so already. If you have a personal account filled with fashion, your dream wedding, and tattoo ideas but you’re looking to start a food blog, it just doesn’t really make sense or line up for your target audience.
They’re interested in food so why would you show them the personal pins that you like? Hence, converting to a business account and treating it as the account you’ll use to curate boards and pins that cater to your ideal audience.
A business account also gives you access to Pinterest Analytics where you can monitor and measure your growth.
2. Archive irrelevant boards & pins
Next, it’s time to take a look at the boards on your account. Do they make sense? Do they relate to your niche? Would your target reader be interested in this topic?
If you browsed through your boards and answered NO, it’s time to ditch them. If you’re using Tailwind, you can also check which boards are not performing well through your Tailwind Analytics.
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Now before doing anything rash, I recommend that you ARCHIVE your boards instead of deleting them. Why? Because some people follow boards they like and they might not necessarily follow your entire account.
Deleting a board deletes those followers as well. Archiving it hides it from your account but still allows you to keep the followers. Win-win, am I right?
You can archive a board by clicking on the edit button and then choosing “Archive.”
After you’ve clean up the boards that shouldn’t be on your profile anymore, it’s time to dive into the pins! If there are pins not performing well or don’t make sense it’s time to get rid of them too. I rebranded back in 2017 and had tons of pins that were irrelevant to my new niche. I had to go back and clean up my pins so that they wouldn’t show up on Pinterest & confuse my readers.
So if you’ve been through something similar, those would be the pins we want to ditch. If not, you may just have underperforming pins that aren’t doing so hot.
Check in your analytics and see which pins are not doing well. These would be pins that get no clicks, saves or impressions, are poorly designed, lead to dead ends, or are simply just outdated. You don’t have to go crazy for this part. I wouldn’t recommend that you spend a ton of time doing this. Just every once in a while if there are clearly bad pins on your account. If they’re doing “eh” then don’t worry about it!
If you do decide to clean up your old pins, you can move them to a secret board.
3. Make sure your profile is optimized
Now it’s time to make sure your profile is actually optimized! What I mean by that is keywords, baby.
You should have keywords related to your niche in the following places:
- Profile name
- Profile bio
- Board names
- Board descriptions
- Pin descriptions
Choose relevant words that attract your ideal audience and relate to what your content is about. If you’d like to read more on how to do keyword research, check out this post.
4. Showcase Featured boards
Do you have featured boards on your profile? I’m going to guess not!
A lot of people don’t even realize this is an option but it really catches your eye and allows you to showcase your best boards.
You can set this up by going to your settings and clicking on Featured Boards. Then, you can drag and drop which ones you’d like to show off.
5. Create fresh new pins for your popular content
Last but not least, my biggest tip for when you clean up your Pinterest account is to create fresh pins for your popular content. Think about it. When was the last time your created pins for your high-traffic blog posts?
If it’s been a while, I recommend jumping in and creating new graphics! Pinterest loooves fresh content… so give it to them! Spruce it up or try something completely different while staying on-brand. You should regularly be creating new pins for popular posts all the time. I try to do this multiple times a month.
If you’re having trouble identifying your top pins, again, Analytics is your friend! Pinterest will show you the top pins with the highest impressions and clicks. Use this to decide which pins you want to recreate graphics for and then get to work.
And there ya have it! These are my top 5 tips for cleaning up your Pinterest account and making sure you’re set up for success.