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Have you ever taken an email course before? Email courses are a great way to learn about a subject in bit size pieces.
An email course is a free, smaller version of a larger course/topic.
Depending on the course, typically, the email course creator will send you a lesson per day for the length of the course.
For example, a 5-day email course that teaches you how to start a blog. It’s basically an autoresponder that sends out when people sign up for it.
The #1 sign up source I receive on my email list to this day is my free email course so I strongly recommend you consider creating one!
Why should you create an email course
Email courses convert like crazy.
Like I mentioned before, my top source of subscribers come directly from my 5 Days To Pinterest Success free email course. The thing about these mini-courses is that they offer a transformation. A quick win.
That’s why they are so popular. They allow you to help people achieve a specific result within a week or two.
How to create one
When I first created my email course. It took me ages to figure it out. There were a lot of moving parts and I did a ton of research on how I could put together my course.
1. Choose a topic you have a lot of blog content on
The best thing you can do is choose a topic for your email course that you already have a lot of blog content on.
One, because if you have a lot of blog content on it, it most likely makes up a huge part of your niche and is something your audience would be interested. And two, it is easier for you to piece together the course with existing content.
2. Repurpose and update the content from your blog for the course
So you want to be able to repurpose your blog content to stitch together the lessons of your course.
If you don’t have a lot of content to begin with, no worries, you can still create an email course! You’ll just have to write your content from scratch in the form of mini blog posts.
Gather the blog posts of your chosen topic and pick out the most important details. Remember, you want to be concise.
These are emails, not blog posts so try not to go overboard.
If there’s a lot of information you want to include, don’t go crazy. Your email course is typically a beginners course and scratches the surfaces of a bigger topic (maybe a paid course or offering that goes more in depth.)
3. Create a draft of the course
Now that we have the content picked and we know what we’re going to be covering, it’s time to divvy it up into lessons.
Your email course should be around 5-7 days long.
Anything longer can lose people’s interest. Anything shorter might be too short. But again, depending on your topic and how you’re able to divide the content, you choose how many days you want it to me.
Mine is 5 days long so it’s about a week!
Even though my course is 5 days of lessons, there is actually more than 5 emails subscribers receive.
Here’s a breakdown of how you can lay out your email course:
Email 1: Intro & Welcome email
Email 2: Lesson 1
Email 3: Lesson 2
Email 4: Lesson 3
Email 5: Lesson 4
Email 5: Lesson 5
Email 6: Recap/Conclusion
The first email is an intro email. Use it to tell your subscribers who you are, what the course is, and what they are going to learn & achieve at the end of the course.
The next five emails are each lesson.
Then, lastly, I like to send out a concluding email to let subscribers know what’s next moving forward and what they can do with the information they’ve now learned in the course.
Write a draft of your course before you build it that way you can proofread it and edit it before putting it into your email service provider. I like to use Google Docs to do this because then when I’m ready to build the course, I can just copy and paste the lessons.
4. It’s time to build it!
Next step is to actually build the course.
I personally use MailerLite (it’s free up to 1,000 subscribers. Use my referral link to get started!) as my email service provider and use it for all my email marketing needs.
Depending on what provider you use, it will vary how you build the course.
Mine is set up as an autoresponder.
I create a group of subscribers called 5 Days To Pinterest Success and made it that when a subscriber joins this group, the automation sequence in MailerLite is triggered.
Make sure when you’re building the course to set delays. You don’t want all your emails to send out at once. Set a day of at least a day between the lessons.
5. Promote your service/product at the end
Last but not least, use your email course as an opportunity to promote your service/product at the end of your course!
You can use your last email in your recap to pitch a relevant product or offering that your audience would benefit from.
If you don’t have any products that would be a good fit to promote, think about products you’re an affiliate for.
This is the perfect time to put that info out there. Because right at the end of the course, the subscriber sees how much value you’ve provided and trusts your recommendations.
They are warmed up for the pitch. You want to give them the step that comes next after the course.
Whether that next step is your product, an affiliate product, or even just a freebie, make sure you promote it! You never know how well it could convert.
Now I’m turning it over to you. Are you ready to start making your very first email course? Let me know in the comments!