How To Create Gorgeous Pinterest Graphics With Canva

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How To Create Gorgeous Pinterest Graphics With Canva

Did you know that Pinterest is the #1 traffic source for SO many bloggers out there? (Me included!)

Writing incredible blog posts is only half the battle. Once you’re done with your post, you need to get it out into the world and that’s where Pinterest comes in.

Pinterest can easily have a huge impact on your blog and grow your traffic. It’s a marketing platform you just can’t ignore. But with it, comes the need to be able to create amazing graphics.

I love creating new graphics for my blog on Photoshop and many other programs, but they could have a learning curve and be hard to navigate at first. That’s why I was thrilled when I discovered Canva.

Seriously, Canva has transformed my life when it comes to making images for my blog or even for my personal life. Canva is a graphic design website that uses drag-and-drop methods to create gorgeous graphics.

Yep. Drag and just drop. SO EASY!

My favorite thing to create on Canva is my Pinterest images that you often find at the end of my blog posts. And I can make them in half the time it takes me to make a Pinterest graphic in Photoshop or any other design tool.

It’s so awesome and saves me so much time. Canva is completely free to register on and use. If you find it hard to make beautiful Pinterest images for your blog, no worries. I got you.

You don’t need to be a professional graphic designer or download fancy software, but you DO have the ability to create viral Pinterest graphics that grab your reader’s attention.

Eye-catching pin designs are essential for bringing traffic to your website and encouraging people to take action (click) on your pin. Once you have your account set up and you start pinning & building your account, eventually the traffic and growth becomes passive. Especially if you have gorgeous Pinterest graphics that continue to get shared over and over again.

If you’re not familiar with using Pinterest to grow your blog just yet, here are some good posts to start with:

How To Get Started With Pinterest For Business
Are You Making These 5 Huge Pinterest Mistakes?
How To Use Pinterest Analytics To Supercharge Your Blog

In this post, we’re going to talk about the anatomy of the perfect pin and how to use Canva for Pinterest!

So without further ado, here’s a complete tutorial on how you (yes you!) can create gorgeous Pinterest graphics on Canva:

Create an account on Canva

So first thing’s first. You gotta register. It’s super simple and you can either sign up with Facebook, Google or just your email. Once you’ve got your account set up — let’s log in and head over to design your very first Pinterest graphic on Canva.

So let’s go!

You don't need to be a professional graphic designer to make gorgeous pinnable images for your blog! Click To Tweet

Choose a design you want to create

Once you’re in the account, you’ll be met with a page that says “Create a Design.” Here’s where you’ll be choosing what you want to create. So even though I love using Canva for Pinterest images, it doesn’t stop there.

You can create Facebook posts, Instagram posts, YouTube Channel art.. you name it. And if you don’t see it, you can easily use custom dimensions to create whatever your little heart desires.

I use Canva for three main things:

  • Pinterest Graphics
  • Blog Banners
  • Ebooks

Yes, ebooks! All my free ebooks and downloads that I offer my email list are made on Canva. So you can make beautiful opt-in freebies to grow your email list too. Oh and P.S. I use custom dimensions from time to time when I want to create graphics for my insta story. And YES it FITS PERFECTLY! *squeal*

I select Pinterest graphic when I want to make a simple normal-sized pin. If you want to make longer pins, just use the custom dimensions options and enter a size that you want your pin to be.

Drag and drop elements to design your pins

So next up, you’ll see a blank Pinterest image template on your screen. Much like this:

On the left-hand side of your screen, you’ll see a dark gray menu with several options. You have search, elements, texts, background, and uploads. Then, next to that you have some super fun templates! Some of these templates are free and some are paid, but they have really beautiful free ones that you can do so much with.

I prefer to make my own pins from scratch, but you can definitely create graphics using these templates. Whatever floats your boat. You can mess around with a template to get the hang of the program and then move on to creating your own from scratch when you’re more confident.

I usually start off by clicking on “uploads.” There I can upload my own photography or stock photos that I want to use as the background of my pin. After selecting a background, it’s time for the text!

Here’s a quick recap of what your pin should include:

1. An eye-catching, easy-to-read title

2. A call to action or product mock-up

3. Your blog name or URL

So first, we’ll enter the title of your blog post or opt-in freebie. Whatever it is that you’re creating your pin for. I like to use shapes layered on the background photo so it’s easy to read the text. If you’re promoting a freebie or product, make sure to always include a mock-up of the product and a call to action.  A mock-up is a demonstration of what your freebie looks like.

The anatomy of a successful pin: an eye-catching, easy-to-read title, a CTA or product mock-up and your blog name or URL! Click To Tweet

For example, you could be giving a free ebook away to your readers when they subscribe to your newsletter. On your pin, you would include a mock-up of that ebook and a call to action (such as “click here to grab your free ebook on _____!”) to get them to click.

This will entice readers to click on your pin because they know they will receive something for free when visiting your blog or exchanging their email address.

 

 

How To Create Gorgeous Pinterest Graphics With Canva

Play with the colors & fonts until you like what you see

I always play around with colors and fonts to come up with the perfect pin. When designing pins, I try to use different fonts within the pin and a color scheme. I make sure all my pins have the same “theme.”

Branding your pins so they all have a similar theme is important. This is because readers will then be able to recognize your pins at first glance. Plus it looks much more cohesive. It creates an identity for your blog that matches who you are and what your business is all about.

I recommend having a few versions of your pins. That way you can split test them and see which designs work better than others. Every once in awhile, come back to your pins and tweak your designs. They could always be improved and could make a difference in your traffic.

Once you’re done with your design, all that’s left is to name the design and download it to your computer. Then just upload it straight to Pinterest or schedule your pin with an automation tool such as Tailwind. Now you are all set up with a super easy pin from Canva!

 

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This Post Has 26 Comments

  1. sarganser

    This is something that has always confused me all my pin are without graphics thanks so much for explaining this so well I guess I`ll just go crazy on canva create graphics for all my pins.
    Thanks so much really appreciate.

    1. Amanda

      Definitely go crazy! The more pins you make, the more you learn the program and can create your own style of pins. It can be confusing at first, but it’s SO important to learn to make eye-catching pins for your blog. It makes a huge difference!

      Amanda

  2. Stephanie

    Thanks so much for this! I have only been using Canva about a month or so, and this tutorial has helped me more than any so far – even the help files on Canva are not as clear to me as this was. The only way I was able to create images was with the “layout” feature – but now I can create my own layout – thanks again! I’ll definitely be following your Pinterest.

    1. Amanda

      I’m so glad this helped you! I agree that the help files are not so helpful and it took me a while to figure out how to use it for making pins. Once you get the hang of it, it’s super easy and you can make pins in minutes 🙂

      Amanda

  3. John

    OMG! Thank you soooo much for this article! I’ve been looking for something juat like Canva, thank you!

    1. Amanda

      Awesome! I’m so glad this article helped you out!!

  4. Alyssa

    Are your pins for blog posts different than your cover photos or featured images for blog posts? I love square cover photos for mine because they look better on my blog feed but portrait pins are requested by all group boards!

    1. Amanda

      Yes! Alyssa, your pins should be different from your featured images for your blog posts. For example, my first photo on my blog posts are my featured images and my last images are my Pinterest graphics. You can still use square cover photos, just design an additional portrait image for your pins! Hope this helps 🙂

  5. Vimal

    I love the pink background colour splash on ur logo have u made it too on canva? How can i make something similar??

    1. Amanda

      Thanks so much! I actually didn’t make it on Canva. I made it with Adobe Photoshop, but you are able to make your own logos on Canva as well. There are tons of free elements, colors, and fonts you could use to make something similar. You can also get really neat, inexpensive logos on Fiverr!

  6. Dan

    I’ve started to use Canva for my Pinterest pins and they just look so much better because of it 😀

    1. Amanda

      It’s such a great tool. I even pick it over Photoshop sometimes! 🙂

  7. Rukh AZ

    Thanks for such an informative tutorial. I really need to start using Canva as I just created my first blog and published my first post, I need to make images for Pinterest as well as my blog.

    Plus, can you be kind enough to tell me which theme and font you use on your blog?

    And which font you use for creating images on Canva?

    Thanks.

    1. Amanda

      Canva is so amazing! You definitely need to try it. It allows me to create graphics much quicker than any other program. And I use the Equinox theme from Pipdig and I use many different fonts but one of them is Josefin Sans 🙂

  8. Hey Amanda,

    This is an awesome walk-through, thanks very much for sharing it.

    I couldn’t agree more with your tips on having eye-catching but easy to read titles (this is SUPER important), and having a call-to-action to promote engagement.

    There are a few other physical attributes that can be applied too when making tips in Canva that will help massively.

    1) Avoid horizontal pins – Pinterest has even admitted that vertical pins work better.

    2) Size matters – Pinterest prefers pins in a 2:3 aspect ratio (e.g., 600px wide by 900px high). Longer pins can be cut off and removed from the results on mobile devices.

    3) Science matters – The following attributes have been found to be best in terms of increasing engagement:

    *Lighter images get 20x more repins than darker images*

    *Pins which include images without faces get 23% more repins*

    *Pins with red images get more repins than those with blue*

    *The optimal amount of whitespace on a pin’s background is less than 30%. Above 40% and the number of repins drops between 200%-400%*

    A final tip is to make as many pins as possible for each post. Don’t just create one, as the more pins you have, the more traffic you’ll get through to your blog.

    Thanks again and keep up the great work!

    Jonathan

    1. Amanda

      Those are some really great tips to add on, Jonathan! I completely agree 🙂 Those three things are so essential to creating eye-catching graphics for Pinterest that actually convert!

  9. seoa4

    Thank you! Canva revolutionised my work. I work as a PR & marketing manager in hospitality and I don’t have a big marketing budget, so Canva is perfect for me. 1$ for picture is not so much but I can create some nice offers for our clients. Here you have an example of my work and it was only for 2 $ It’s a nice alternative for Shutterstock etc. Fonts are beautiful, it is very creative thinking to learn how to mix them. I use it also on my personal blog

  10. Lieze

    I love using Canva but I never get such a great result as you haha! Yours look awesome!

    1. Amanda

      Haha, thank you! After a lot of patience and practice, mine have definitely improved! You just have to keep working at it and your skills will improve 🙂

  11. Ozmedia Nettl

    Thank you so much for the great piece of information about creating pinterest graphics canva.

    1. Amanda

      No problem! Always happy to help!

  12. Teresa Olivares

    Thank you

  13. Guy

    This is going to become very helpful. Thanks a lot.

    1. Amanda

      Yay! Happy to hear that.

  14. Candice

    I just love Canva! I tried their free trial and was hooked! Upgrading was a no brainer.

    1. Amanda

      It really is amazing! I’m such a huge fan of Canva Pro ♥

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How To Create Gorgeous Pinterest Graphics On Canva