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Have you been thinking why isn’t my blog growing?!
We’ve all been there (even me!) So many pro bloggers out there make it look easy when in reality, it’s hard work to grow your blog.
Sometimes, you think you’re doing everything right and still not seeing results. You publish a blog post and it’s just crickets. It’s a not-so-good feeling.
But there may be some things you’re overlooking when it comes to bringing in traffic and growing your audience.
So let’s dive into these 11 reasons you might not realize are not helping you grow your blog.
1 | You’re not consistent
It’s really important to be consistent with your blog. Consistency is key!
If you’re consistent with your blog, your readers will eventually expect when your content comes out. They’ll be checking your blog more often. Plus, when you’re consistently creating blog posts, you’ll have way more content on your website for people to find.
Think about it this way: with a handful of blog posts, you have a handful of posts people will read. The more blog posts you have, the more chances people will come across your website. Side note: that DOESN’T mean you have to blog daily. Try once a week!
Plus, Google likes it when websites consistently bring out content so it’s a win-win.
2 | You don’t have a strategy to market your content
You need to have a content marketing strategy in place to be able to enjoy the fruits of your labor.
If you write a blog post and don’t promote it, nobody is ever going to see it. One way to grow your blog and get those clicks is by building a strategy.
Figure out what channels you’ll be promoting your content: Instagram? Pinterest? Facebook? Twitter? And think about how when and how often you’ll be sharing your posts.
A big mistake so many beginner bloggers make is sharing their post once it’s live and then never again. Don’t be afraid to promote old blog posts or promoting a post more than once.
Chances are, not everyone in your audience has read every single post of yours so it’s 100% okay to promote a post from last month or even last year if it’s still relevant.
Creating a plan will help you know when to share your content. If you have several Christmas posts from last year, put it in your planner or set a reminder to give those posts a quick spruce and share them again this holiday season too.
3 | You’re not on Pinterest
I don’t know who needs to hear this but you need to be on Pinterest!
Seriously. It’s not a joke. Stop putting it off.
Pinterest is a fountain of free, quality traffic. By not being on Pinterest (or being on there but not taking it seriously), you’re basically saying “Nope, no thanks. I don’t want more traffic!”
And that’s a little mind-boggling, isn’t it?!
Pinterest is a visual search engine. Think about your own Pinterest habits. You go on there looking for ideas and inspiration and you click through on pins that pique your interest. Imagine if those pins were yours! Picture all those clicks you could be getting.
The best thing about Pinterest is that it’s not as hard as you think. You can set on autopilot and schedule your pins out with Tailwind. It’s super easy to grow your blog with the use of Tailwind Tribes too.
If you’re ready to take Pinterest seriously, you’re in the right place. Feel free to binge the entire category of blog posts on my blog or enroll in my free 5-day Pinterest course.
4 | Your content is boring / people aren’t loving it!
Ahhh. This one’s a doozy.
If you’re struggling to grow your blog, take a step back and analyze your blog content.
It might be that your content is boring or people are just not loving it. Are you writing things just to write them? Or because people actually want to read this type of stuff?
People want to read things they get value from. They don’t care what you had for breakfast this morning.
Make sure your content has a clear purpose and can help people solve a problem. You want people to be able to walk away from your blog having learned something. And you want them to have the feeling that your content is awesome & they just can’t resist it!
Don’t be boring. Use your voice and show off your personality. Don’t let your blog posts read like a college essay. Yawn.
Another hot tip is to break up your paragraphs. Be sure to not make your paragraphs too long because most people like to skim. You can break them up with links, photos, graphics, etc. Seeing a massive passive paragraph can be overwhelming and can lead to people just clicking out of your post.Struggling to grow your blog? Here's why... Click To Tweet
5 | Your brand is not clear & on point
You need a brand! Something that shows off who you are and what your blog is all about.
You need to be organized and have a clear vision of what your brand is. Your brand is what gives off your first impression when someone lands on your website.
If your blog is clunky and filled with a million ads or the theme is not mobile-friendly, it will lead to poor user experience and they will leave your blog with a bad taste in their mouth.
Make sure that your brand is consistent throughout all your whole website, your social media channels and everything else.
Branding is important because if everything of yours has the same look and overall feel, then people will recognize your style and click through to your posts.
6 | You don’t know who you’re writing for / You’re trying to write for everybody
If your blog traffic isn’t growing, it might be because you’re not clear on who you’re writing for.
Think: who do I want reading my blog? Who is your ideal reader?
If you’re writing for everyone and anyone it’s going to be very hard to gain traffic for your website. And that’s because you don’t specialize in anything at all and not everyone who comes to your blog is going to be interested in every topic that you write.
I know that there are many lifestyle blogs that are super popular, but it’s much harder to grow your blog writing about tons of different topics.
Many big lifestyle blogs do have one key ingredient that ties all their content together. And that’s the ideal reader.
For example, The Confused Millennial is a widely successful lifestyle blog. It works because the blog is aimed at millennial women. Not everyone and their mom. See the difference?
The best thing you can do is get clear on who your target audience is and write for them. If you’re unsure about how to discover your target audience, you’ll probably want to create your mission statement to help you figure it out.
Finding your ideal audience
Use this template and plug in the details to create your mission statement:
I (verb: help, entertain, teach, etc) _______________ (who) to _______________. (what you can help them accomplish)
Mine’s in my Instagram bio! (Psst! Come give me a follow & let’s hang out)
With a mission statement in place, then you’re able to hone in on who your audience is so that you can better serve them and write for them.
You can do this by answering these questions to create an ideal reader avatar:
- What is the gender of your reader?
- How old are they?
- Are they married? Do they have kids?
- Where do they hang out online?
- What are their hobbies?
- Career: What do they do for a living?
- What are their struggles?
These answers should help you figure out what type of blog content you should be creating moving forward. If the blog post you want to write won’t help the above reader avatar, then scrap it or come up with an angle for the topic that will help them.
7 | Your content isn’t easily shareable
Sharing is caring!
If people can’t easily share your content, it will be much harder to get more eyes on it. You want people to be able to share your writing whenever they want to.
Imagine someone reading your post and saying “wow, this really resonated with me. I just have to share it!”
And then they proceed to share it with friends, family, etc on social media. That’s how to grow your blog and get more clicks (and it didn’t take much effort on your part!) An easy way to do this is to add social media sharing buttons throughout your entire website.
I like using the free WordPress plugin Social Pug for this!
8 | You’re not engaging with your audience
You want people to comment on your posts, share and like everything but you’re not engaging with them?!
That’s not right. People want to be engaged with.
They want to see that there’s a human being behind the keyboard who is writing the blog. That’s why you need to engage and foster relationships with your audience. When you build relationships with them, they begin to know, like and trust you. And that’s how you build an audience of raving fans & friends who just love everything you put out.
So when someone comments on your blog, pay it forward and reciprocate. Answer your comments and DMs. If you engage with your audience and write to them, they’ll be more likely to do the same to you.
9 | You don’t have an email list
Having an email list is essential for bloggers and essential to grow your blog.
This is the way to get people to continue to come back to your blog. They might come across your content one time and never come back again. Having an email list keeps them in the loop and helps them to keep coming back for more. That’s because you stay in their minds each and every week.
The best way to start your email list is to create opt-in freebies that your blog visitors will want. When you offer them free valuable content, they’ll be more than willing to exchange that for their email address.
It’s also a great way to provide value to them, build a reputation for yourself and even make money.
Here are three great email list building resources on the blog for you to check out:
- How To Start Building Your Email List With MailerLite
- 5 Opt-In Freebie Ideas To Grow Your Email List
- How To Create A Welcome Series To Nurture Your Email List
10 | Your headlines don’t entice readers to click
There’s something powerful in strong headlines. It’s the first thing someone reads on your link before deciding to click or before deciding to read the rest of your post.
If your traffic is stagnant, it could be that your headlines are boring or weak. They don’t entice people to click. You want your headlines to make people curious about what your post is about.
Use power words in your headlines to evoke emotion and curiosity.
My absolute FAVORITE way to make sure I’m creating strong headlines for my blog posts is by using the Headline Analyzer tool by CoSchedule. Hands down the best resource for headlines!
It allows you to type in a headline you’re thinking about and it’ll tell you if it’s weak or strong and why. And if it’s weak, it’ll tell you how you can fix it.
Definitely give it a shot — it’s free!
11 | Your writing is not optimized for search engines
Last but not least, if you’re ready to grow your blog — it’s time to get optimized!
Search Engine Optimization is the way to go. You want to get found on Google, don’t you?
The only way to get found is by optimizing your writing for search engines. There are certain things Google likes and certain things it doesn’t. The best tool you can use to make sure you’re putting out Google-worthy content is by using the free WordPress plugin Yoast SEO.
It’ll allow you to select a focus keyword you want to rank for on your blog post and it’ll score you based on the writing of the post. The plugin also gives you feedback on how you can improve your writing.
It’s a super awesome resource and I don’t write blog posts without it! While SEO is super important, one thing to keep in mind is that it’s not the end of the world if your post is not 100% optimized. You still want to sound like yourself and write for humans, not machines.
Don’t be afraid to tweak things to sound more like yourself.
Let’s go! It’s time to finally grow your blog!
That’s a wrap for 11 reasons why your blog isn’t growing. I highly suggest going through your blog and making sure you’re hitting all these points.
Increasing your traffic can be tough and it can take some time so don’t give up. In order to grow your blog, you definitely have to be dedicated and determined. Keep at it and keep promoting your content. Eventually, you’ll see results!
Let me know if this post helped you & comment below with your thoughts!