Pinterest has changed and evolved over the years. As content creators, it’s important to keep up with these changes! And one of the biggest changes that have happened this year is that they’ve been shifting their focus onto fresh pins.
Fresh pins are new (never pinned before) Pinterest graphics. This means that you should be focusing the most on making brand new graphics for all your URLs instead of repinning old content or sharing duplicate pins.
That can sound like a lot of trouble but there are some things that can make pin creation easier on you.
Luckily, as official Pinterest partners, the folks at Tailwind are always adapting to the latest Pinterest changes and releasing amazing features and tools to help us be the best Pinterest marketers we can be!
Introducing…. Tailwind Create
Tailwind Create helps you take your existing content and turn it into beautiful, branded, clickworthy pins in just minutes. Yes, that’s right — you can now design pins right inside of Tailwind.
Now more than ever, with the increasing need for fresh new pin graphics, Tailwind has turned into an all-in-one Pinterest marketing tool and resource.
I am such a huge fan of Tailwind so I am pumped to show you all about this tool, how it works, and how I use it in my business!
How does Tailwind Create work?
Tailwind Create is a new feature available directly inside of your Tailwind account. When you click on the paintbrush button in the sidebar, you will be directly taken into the Tailwind Create tool.
Here, you’ll be able to quickly:
- Upload your own photos
- Select from 1M free stock photos
- Add your pin title
- Add the pin URL
- Add your own brand colors and logos
- Choose from hundreds of basic design elements
- …and much more!
What I love about Tailwind Create
There are a lot of things you can do with it but the one of the biggest pros of this feature is the ability to make many high-quality pin graphics much faster than you normally would because it auto-generates so many new designs for you.
You don’t have to have any design experience whatsoever to be able to look like a pro on Pinterest now. Each design in Tailwind Create was built with Pinterest’s creative best practices in mind which is exactly what you want in a design tool like this.
And the best part is that you can go from idea to Pin in 30 seconds flat!
I love how quick everything is from entering the URL, adding images, and then immediately seeing so many relevant Pin design ideas that you can use as a starting point!
You can schedule the pins as is or you can customize them even more to your liking before scheduling them directly to your queue.
Pinterest is my #1 traffic source and I use Tailwind to schedule all of my Pins. I can plan out weeks or months worth of content in one sitting, and Tailwind will publish my pins at the best times for my audience. With Tailwind Create, I can now create, schedule, publish, and analyze my pins all in one place.
I love using this tool in addition to some of my other favorite design programs for creating pins quickly and efficiently.
And if you know me, I’m all about saving time like this in my business!
Who is it for?
I wouldn’t say Tailwind Create is for everybody! If you’re much more experienced in design and already have a preferred design tool, it might not be for you — especially if you’re looking for more advanced features.
If you’re brand new to Pinterest and feeling overwhelmed at the thought of making so many new pins, this is definitely up your alley because you’ll be able to play around with pre-designed styles.
I like how this tool can create so many new designs for you that you can customize. When I’m feeling confused or uninspired, Tailwind Create’s designs can spark new ideas and creativity!
How much does it cost?
So let’s talk about pricing.
If you’re thinking something like this will cost a fortune for your business, think again.
The Tailwind Create basic plan is 100% free for Plus users. Tailwind also offers several other plans to choose from based on your needs.
You can view the plans below:
One thing I do want to point out is that Tailwind is offering 50% of their Tailwind Create plans now through January 31, 2021!
That’s a really great deal so I encourage you to give it a try and see how you like it because after that date, the pricing will change.
Finally, Tailwind Create is an amazing resource if you’ve been feeling overwhelmed and confused by the whole fresh pins thing or you’re just super new to Pinterest itself.
It can make designing and creating Pinterest graphics much quicker and easier for you and can help spark new inspiration.