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There are a lot of Pinterest marketing misconceptions out there. You’ve heard a million times before that Pinterest is where it’s at if you want to grow your blog. But there are some things that nobody really tells you about when it comes to using it for your business.
It’s easy to think all you have to do is jump on Pinterest, promote your content, and the massive traffic will come (if you build it, they will come?!)
But that’s not the case with Pinterest. You could be thinking you’re doing everything you’ve learned online but you’re not seeing results. So what gives?
Maybe there are some things you thought about Pinterest marketing that aren’t exactly true. So let’s dive into these Pinterest marketing misconceptions so we can clear the air and get to work!
#1 Followers & impressions don’t matter
First thing’s first. Let’s talk about the elephant in the room: Followers.
It might be a big surprise to you to learn that followers, impressions, monthly viewers – they don’t matter.
I know I literally GASPED when I learned this (maybe too dramatic?) But seriously, Pinterest is unlike any other platform.
It’s not like Instagram, Twitter, and Facebook where followers and likes are what make or break you for being popular.
Actually, Pinterest isn’t even a social media platform so let’s not even group them together. It’s a visual search engine. People go on Pinterest to search for things that will solve their problems right. now.
So what *really* matters? Clicks.
Clicks are essential because that is what brings people to your website where you can later convert them to leads, clients, customers, etc.
#2 Group boards aren’t dead (at least not yet!)
Next of my list is the extremely popular Pinterest group boards. There has been a ton of talk on group boards and how they are completely dead.
They’re not being used in a way that Pinterest originally intended for them to be used which is to collaborate with other pinners. While it’s true that Pinterest isn’t putting that much more weight on them, I’m not 100% ready to throw in the towel on them just yet.
Pinterest group boards are very much still alive and I’ve seen this through both my clients’ accounts and my own. The key here is to be in the right group boards. And to not make it the biggest part of your strategy.
You can still use group boards no problem but be sure to be in high-quality niche boards and pay the most attention to your personal boards.
I encourage you to try it out and if it doesn’t work for you, no problem. Then you can archive (don’t delete!) your group boards. But don’t rule them out without trying them first.
#3 It’s not one-size-fits-all
I will never tell you to “do this one thing and all your Pinterest problems will be solved and tons of customers will come banging on your door.”
This is one of the biggest Pinterest misconceptions out there.
There are many different Pinterest tips out there and things that I’ve found over the years that are great tools to keep in your toolbox. All of these tips and tricks should be used to build a strategy that works FOR YOU and your business.
A really important thing to keep in mind is that what works for one blogger might not work for another. You need to keep learning, testing out strategies, analyzing your stats and over time build up a custom strategy that helps your content get in front of more eyes.
Learning from others definitely does help because then you know what to try and what you can do to continue moving the needle and growing your blog.
There is no exact number of pins that you should be pinning per day that will explode your traffic overnight. Unfortunately, it doesn’t work that way.
#4 You CAN be successful manually pinning
I know I’m always raving about Tailwind which is an automation tool for Pinterest. I’m obsessed with the tool and as a Pinterest Manager, I don’t have time to be live pinning on multiple accounts all day.
There just aren’t enough hours in the day. Plus, I think Tailwind Tribes are so freakin’ powerful. I feel like they are 100% worth it.
Don’t get me wrong though. When I first started out on Pinterest, I was 100% on that manual pinning train. I did not have the funds upfront to invest in something like Tailwind.
Here’s the kicker: You DON’T need Tailwind to grow your traffic on Pinterest. You CAN be successful just with manual pinning.
With all of the accounts I manage, I used Tailwind for all of them… except for one. Let me let you in on a little secret.The secret sauce for performing well on Pinterest is PATIENCE! Click To Tweet
For this one particular account, strictly manual pining on the account has allowed me to grow the account to over 3 million monthly viewers and almost 30,000 monthly pageviews from Pinterest alone.
I will continue to manually pin on this account because IT WORKS. This strategy is the right fit for this account in this niche!
So you can definitely be successful either way. Don’t let anyone tell you that you have to invest in Tailwind. Try out manual pinning for yourself first and if you’re ready to offload the task to an automation tool, go for it. But don’t think it’s the only way to succeed.
Come follow me on Pinterest!
#5 It can take quite some time for your pins to start gaining traction
The secret sauce for performing well on Pinterest is patience. It is not a get-rich-quick scheme. It never will be.
Pinterest is a long-term game. It can take months before a pin ever even starts to see traction. Sometimes it can happen quickly but that’s not always the case.
It usually takes time for Pinterest to start seeing your pin, recognizing the keywords on it and putting it out into the Smart Feed & search results. It really depends and I wouldn’t count on your pins turning viral overnight. That’s not to say that it doesn’t happen, but more often than not, you have to continue to put in the work on a daily basis so that you can reap the rewards later!
Pinterest is my absolute favorite platform to promote my content and get free traffic from. It’s an incredible resource that I recommend to all bloggers and business owners. But it’s crucial to do your research and make sure you know all the facts before you dive in.
There are a lot of Pinterest marketing misconceptions and claims out there. You might end up disappointed if you spend hours on your Pinterest strategy only to see crickets the next day.
It takes time. You need to be patient. But if you put in the work, continue to try out different strategies and don’t give up – I promise you will start to see results!